When do I need a Search engine optimisation?

Everyone who wants their clients to find them on the internet should be present in the search engines. The internet is a type of marketing that requires a large measure of orienteering ability. Orienteering ability is provided by the use of search engines. An optimisation is a marketing tool that provides a cost effective means of marketing.

How many new clients can I expect?

The deciding factor for the success of a search engine optimisation is the key terms used. We research these in cooperation with you in order to optimally place your website according to your wishes. While doing this we also research the search strategy used by your potential clients. The choice of key terms determines the number of visitors to your website which in turn determines the success of your optimisation.

When will I start seeing results?

As a general rule you should expect to start seeing results after six to eight weeks. The time taken varies depending on the search engine. Since some search engines show a slightly delayed response to the optimisation of websites it is difficult to generalise. In addition the increase of success will depend on the key words used.

How does a search engine rate my site?

The rating of a website results from algorithms of which each search engine has their own. They are a strictly kept secret to avoid abuse of the system.
They are adapted and modified every few weeks in order to adapt to constantly changing markets. The rating criteria of search engines also change continuously. This is why a continual update of your website is very important.

Examples of rating criteria:

• Relevant content of the website (use of keywords)
• META tags (additional information for search engines
• Alternative text used on images
• Linking of the website both internally and externally
• Domain name
• Page raking (a way of google measuring the popularity of your website)
  

What are information/doorway pages?

These entrance pages serve to increase the search engine friendliness of your website. These sites are encouraged by search engines, as long as they support the relevance of the websites. We stick to the specifications given by the search engines. These information sites are specialised on the algorithms and indicators of the search engines. They do not change the content of your websites. For each of your key terms there is a keyword on the information page. In addition they enable an uncomplicated adaptation of the optimisation process.